Custom Accessories Europe (CAE) is a well-established marketer of branded automotive accessories throughout the United Kingdom and Europe.

Since the company’s foundation in 1991, CAE has developed a very strong reputation for product and design innovation, working closely with Michelin as well as other leading brands to develop and distribute unique premium products.

By combining experience of the market, creativity of in-house design together with close working relationships with leading Far East manufacturing operations, CAE has been able to develop innovative award-winning products.

CAE markets automotive and cycle accessories via leading high street multiples and supermarkets, catalogue shops and mail order companies. In 2011 CAE outsourced their logistics to a specialist automotive distribution company Ferraris Piston Services, thus allowing CAE to move to new premises in Hungerford, Berkshire from where it now focuses on the core strengths of product development, sales and marketing.

CAE has a brand for everyone and is always seeking out licenses to complement its comprehensive portfolio.